Scrappy Street Team’s Blog











{February 27, 2009}   Shayne Sandelle

Hey! I’m Shayne and I would love for you to check out my music! I am a singer/songwriter from Tennessee and I have some MP3s up on my myspace page: www.myspace.com/shaynesandelle
check ‘em out!



Ladies and gentlemen, boys and girl please prepare yourselves to receive breaking news about the next best thing to hit the music world, changing the industry like never before. Thanks to the creative genius of Grant Kevins and Chris Berena, Scrappy Music was birthed to transform the independent music scene. Kevins and Berena started their empire with humble beginnings through their Scrappy Apparel Company, producing custom attire for artists and bands. The Scrappy Apparel Company still creates unique artwork for artists with new music by screen printing custom designs onto t-shirts.

Now I want you to lean in close so I can give you the ultimate scoop on Scrappy Music. Kevins and Berena didn’t just stop at jazzing up artists with their one of a kind merchandise. They went a step further and formed Scrappy Radio, an online collection of exclusive new music from independent artists across the globe. Scrappy Music put its ear to the street and reached out to the REAL untapped talent in the music industry. So if you don’t want to just listen to music you can submit music online. Scrappy Music’s Internet radio even allows fans access to listen to the fresh sounds of the unheard musicians.

Not only does Scrappy Music promote your music online, but they can hook you up with Koch Records, the largest independent distributor in Canada and the U.S. To get the full scoop on Scrappy Music check out http://www.scrappymusic.com

And while Kanye said it before, I think we all can reach the general

consensus in the music world that Scrappy Music is offering cutting edge

services to serious musicians and fans. Ladies and gentlemen welcome to the

GOOD LIFE. . . . . . . . .



LOS ANGELES, CA. Scriptmaster Entertainment Group (SEG) and Scrappy Music today announced a U.S. agreement to distribute audio CD’s and video (DVD) content from Scrappy Music’s winning roster of artists utilizing Scriptmaster distribution agreement with Koch Records. In addition Scriptmaster will utilize Scrappy Radio’s digital media distribution immediately to sell music worldwide.

Scriptmaster will work with Scrappy Music to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners.  Scrappy Radio will offer an array of access permissions and player options, such as digital downloads, streams and varying degrees of interactivity that will improve the user experience and streamline the royalty process so it is easy for the artist to uploand their music, for the consumer to download music, and for the artist to get paid their royalty shares.

Jarrod Donoman, CEO of the Scriptmaster Entertainment Group comments “We couldn’t be more excited to be in business with Scrappy Music. The dedication and work-ethic Grant and Chris bring to each and every project is what it’s all about. This deal has been a long-time coming and is a great fit for Scriptmasters, as we are continuously expanding our artist roster. Fans are going to be “Amped” when they see what we have in store for them; starting with this new online and distribution venture.”

“Furthermore, we are very pleased that SCRAPPY Music® and the Scriptmaster Music Group were able to come to terms so that we may be able to deliver the CD’s, DVDs and music physically into the stores for Scrappy Music’s future artists.” said Jarrod Donoman, CEO Scriptmaster Entertainment Group.

“Given Scriptmaster and Koch records reach and size of its distribution network, we are looking forward to working with Scriptmaster and Koch to physically deliver our artist to its more than 10,000 retail accounts across the United States” said Grant Kevins and Chris Berena, CEO’s of Scrappy Music

About Scrappy Radio

SCRAPPY RADIO® is a product of Scrappy Music Software Productions.  With over 25,000 users and over 114,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Scriptmaster Music Group, SCRAPPY RADIO® will be the most widely used digital distribution system available to the recording and radio industries.  SCRAPPY RADIO® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing, and media.   A powerful promotional tool, SCRAPPY Music also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content

About Scriptmaster Music Group

Scriptmaster Music Group is a music distribution music company, distributed in the United States by Koch Records. (www.Kochrecords.com.)  With its broad roster of new stars and legendary artists, Scriptmaster Music Group is home to a collection of the best-known record labels in the music industry.
About KOCH Entertainment

KOCH Entertainment, founded in 1987 and now in its twenty-second year, is the leading and fastest-growing independent music company in the U.S. Koch’s operations encompasses record and video labels, music publishing as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada. Its record label KOCH Records is the # 1 independent label in the U.S. and had the largest number of Billboard charting albums among independents for seven years in a row (2001 – 2007). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange’s AIM market (ticker symbol “ETO.L”).



{February 11, 2009}   It’s still good to be original

The industry is not full of copycats. Contrary to popular belief, record labels and A&R’s are not looking for anybody that sounds like anybody else. Originality is still what sells. It is still in high demand from us, the consumer, therefore, to generate maximum sales, you wanna sell what your customer wants.
Now, that being said, what you will hear is that someone has the same feel or flavor of someone else. “He kinda sounds like Stevie Wonder.” might be heard, and out of context, this might seem like that person is interested because he sounds like mr. Wonder. However, this is simply a complement and an attempt by a person to explain the feeling or style of an artist, and NOT an actual comparison.
Bottum line is this, do your art, from your heart. Don’t be afraid to take chances with your art and do the original things that come into your head. All the greats have done just that, honed their craft, trusted themselves, believed in themselves, and truely kept it original.
Don’t ever stop Power to you!

Rational Chaos



{February 9, 2009}   Put your best foot forward

When it comes to showcasing your talent, you only get one chance at a first impression. That being said, you want to make that first impression count, and that means your best songs 1st, with at least a mixdown (and if possible mastered), on a proffessional looking cd, not a copy.
Think about it, anyone you give your music to that’s worth his/her salt, is going to be receiving possibly hundreds of cd’s a week. I can tell you right now, the majority of them are thrown out on looks alone. Another big bunch of them are tossed out on the basis of poor sound quality. the few that actually get listened to are the proffessional looking, and sounding ones. However, if they don’t like the feel of that first song they might not even listen to the secound, let alone the third.
It’s also good to know the people you are submitting your music to.
Be sure to customize your demo to what they might be looking for. Do your research. Don’t just guess. Find out who the just signed, what songs the just released, what does their website say and promote. The more research the better your chances so no slacking. You’ll only get out of it what you put in.
Lastly, if you can include proffessional bio and pictures, it will only help your cause. Remember, the more it looks as though you are a proffessional buisness man or women, and have that buisness together, the more likely they are to lend you their proffessional ear.
Don’t ever stop! Power to you!

Rational Chaos



et cetera