Scrappy Street Team’s Blog











{March 20, 2009}   Durty D and Dem Promotions

It goes down tomorrow night March 20th at Lenny’s Bar 486 Decatur St.@8  21 and up put $5 on it.  Featured artist Dinock, 3rd Creek , ER, Big Chad Famous,Mums FP, Sofa King just to name a few…. Already



LOS ANGELES, CA. Scriptmaster Entertainment Group (SEG) and Scrappy Music today announced a U.S. agreement to distribute audio CD’s and video (DVD) content from Scrappy Music’s winning roster of artists utilizing Scriptmaster distribution agreement with Koch Records. In addition Scriptmaster will utilize Scrappy Radio’s digital media distribution immediately to sell music worldwide.

Scriptmaster will work with Scrappy Music to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners.  Scrappy Radio will offer an array of access permissions and player options, such as digital downloads, streams and varying degrees of interactivity that will improve the user experience and streamline the royalty process so it is easy for the artist to uploand their music, for the consumer to download music, and for the artist to get paid their royalty shares.

Jarrod Donoman, CEO of the Scriptmaster Entertainment Group comments “We couldn’t be more excited to be in business with Scrappy Music. The dedication and work-ethic Grant and Chris bring to each and every project is what it’s all about. This deal has been a long-time coming and is a great fit for Scriptmasters, as we are continuously expanding our artist roster. Fans are going to be “Amped” when they see what we have in store for them; starting with this new online and distribution venture.”

“Furthermore, we are very pleased that SCRAPPY Music® and the Scriptmaster Music Group were able to come to terms so that we may be able to deliver the CD’s, DVDs and music physically into the stores for Scrappy Music’s future artists.” said Jarrod Donoman, CEO Scriptmaster Entertainment Group.

“Given Scriptmaster and Koch records reach and size of its distribution network, we are looking forward to working with Scriptmaster and Koch to physically deliver our artist to its more than 10,000 retail accounts across the United States” said Grant Kevins and Chris Berena, CEO’s of Scrappy Music

About Scrappy Radio

SCRAPPY RADIO® is a product of Scrappy Music Software Productions.  With over 25,000 users and over 114,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Scriptmaster Music Group, SCRAPPY RADIO® will be the most widely used digital distribution system available to the recording and radio industries.  SCRAPPY RADIO® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing, and media.   A powerful promotional tool, SCRAPPY Music also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content

About Scriptmaster Music Group

Scriptmaster Music Group is a music distribution music company, distributed in the United States by Koch Records. (www.Kochrecords.com.)  With its broad roster of new stars and legendary artists, Scriptmaster Music Group is home to a collection of the best-known record labels in the music industry.
About KOCH Entertainment

KOCH Entertainment, founded in 1987 and now in its twenty-second year, is the leading and fastest-growing independent music company in the U.S. Koch’s operations encompasses record and video labels, music publishing as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada. Its record label KOCH Records is the # 1 independent label in the U.S. and had the largest number of Billboard charting albums among independents for seven years in a row (2001 – 2007). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange’s AIM market (ticker symbol “ETO.L”).



{February 9, 2009}   Put your best foot forward

When it comes to showcasing your talent, you only get one chance at a first impression. That being said, you want to make that first impression count, and that means your best songs 1st, with at least a mixdown (and if possible mastered), on a proffessional looking cd, not a copy.
Think about it, anyone you give your music to that’s worth his/her salt, is going to be receiving possibly hundreds of cd’s a week. I can tell you right now, the majority of them are thrown out on looks alone. Another big bunch of them are tossed out on the basis of poor sound quality. the few that actually get listened to are the proffessional looking, and sounding ones. However, if they don’t like the feel of that first song they might not even listen to the secound, let alone the third.
It’s also good to know the people you are submitting your music to.
Be sure to customize your demo to what they might be looking for. Do your research. Don’t just guess. Find out who the just signed, what songs the just released, what does their website say and promote. The more research the better your chances so no slacking. You’ll only get out of it what you put in.
Lastly, if you can include proffessional bio and pictures, it will only help your cause. Remember, the more it looks as though you are a proffessional buisness man or women, and have that buisness together, the more likely they are to lend you their proffessional ear.
Don’t ever stop! Power to you!

Rational Chaos



{January 14, 2009}   Shae From Dade

I heard this guy for the first time tonight and I must say I was impressed.  Good lyrical hip hop that flows and has my head bobbing.  Belive me that is tough to do.  From Florida this guy is serious.  You need to check this guy and 3rd Eye Entertainment out.  We are going to get him on our radio, but in the meantime you can check his music out for your self.  Shae from Dade

scrappyradio



Scrappy Radio is excited to feature Arden Park Roots out of Sacramento California.

Dr. Pete Venkman writes:

Well today boys and girls we are going to visit with our friends Arden Park Roots…straight outta Sac-town. Ok ok, enough Mr. Rogers nonsense…let’s get to talking music.

I have had a few opportunities to check out Arden Park Roots, affectionately known to fans as AP Roots, at a few different local Sacto venues. These young guys are pretty impressive especially given the throng of reggae-rock type bands currently out in the California transom. Right now my two unsigned fave’s in this genre include these guys and Seed from Bakersfield.

First I have to say that the guys from AP Roots have more than their fair share of adoring female fans and that is more than a plus in my book. But let me tell ya, AP Roots is more than just some hot piece of ass – and I say that with an unblemished record of staunch heterosexuality. These guys can play, sing and write. As Yoda would say, “Very talented musicians, yes they are, mmmmm!”

Tyler Campbell, vocalist supremo for AP Roots leads this band with talent and confidence. His vocals sound even better live than they do recorded and as we all know, that is a key mark of a good band! The rest of the guys have significant talent as well, in fact I really dig how the bass playing of Ben Jones and guitar work of Matt Seidel blend together like a well-mixed margarita on a hot July day at Lost Island. Rounding out the back end (again I point to that unblemished record)the solid percussion work of Justin Higdon gives the band its strong spine and distinctive soul.

So far, my favorite song, live or recorded, from these guys is “The Hard Way.” Quality is all I have to say about that one.

Overall, Arden Park Roots’ greatest strength is in the songwriting. Their tunes have a little bit more mainstream hook than some of their reggae-rock counterparts, and that is a good thing. The band clearly exhibits some of the same crossover and broad-based ability as groups like the Expendables or Voodoo Glow Skulls. Not surprising considering that they will be opening up for the Voodoo Glow Skulls later this month – check their website for details!

All in all, Arden Park Roots has a lot of potential and can definitely make an impact in the scene. I look forward to their growth and development in the coming months and years. They certainly has the talent, ability and appeal to make some big strides. Catch Arden Park Roots next on Friday, Feb 8 at Pistol Pete’s in Auburn. Peace!

Thanks Doc!!!
APR



Scrappy Music vows to promote underexposed musicians who have the talent, but can’t get the radio time. We have developed Scrappy Radio as a means to promote all genres of music and musicians to fans around the world. To expand our vision we will support and promote concerts, events and rad parties across the nation.

Inspired by Greatness… and Some Really Bad Concerts. Scrappy Music is inspired by bands and musicians who have played through the talking crowds, through the boos and through the heckles. To these fearless and pure performers, we applaud. Individual preference is what Scrappy Music is all about and to this mission we are determined. We believe music has many interpretations and every song creates a unique experience for each personality it reaches, so listen close and learn.

We aim to eliminate these marionette artists, whose strings are manipulated by agents and labels. In other words, we promise to keep it real.



Get Featured On Scrappy Radio

Scrappy Music and Apparel Company is proud to introduce Scrappy Radio.  We are building up the player with quality music and will have an official launch in the next few months.  Scrappy Radio has partnered up with a sister label under Koch Records.  They will be supplying us with distribution incentives to selected artist featured on our site.  If you would like to be considered please send your full albums or demos to:

Scrappy Music and Apparel Company

925 Garrett Street #311

Atlanta, Ga 30316

Register at Scrappy Music and take advantage of our Online Street Team



Coming soon to Scrappy Radio:

For ethemadassassin, hustling on drug-infested streets to make a living isnt just fodder for a new song, its everyday life. And when this lyricist writes about his life in Henderson, N.C and his experiences growing up, his rhymes are blunt, candid, and real. “I won’t tell any lies to make myself sound hard or sound better than the next nigga,” E said in an interview. “I don’t try to sugar coat. I don’t exaggerate.” E, a prominent rapper in Greensboro, N.C., has been fascinated with hip hop since he was 12 years old. Some of hip hops greatest artists like Rakim and KRS 1 influenced the young E. In result, he created his own style and become a voice of wisdom in the local music industry. On his first album “proverbs”, E set himself apart from the mainstream braggadocios and gangsta wannabes, becoming the essence of what hip hop was missing: the truth. His lyrics are often confused for being “gangsta,” but E says he’s just spitting the truth about his life and the realities of the streets. “We’re all going through it,” E said. “I just paint everybody’s story. I try to make it sound almost like a textbook.” His straightforward lyrics and raw appeal landed him a spot on Jump Mobile’s promotional compilation album entitled, “Hometown Heroes”. Only a handful of artists in the Greensboro market made the cut. Today, E is celebrating the completion of his anticipated sophomore release, “tomorrow never comes”. The album is sure to boast the insightful, down-to-earth lyrics “proverbs” provided, but with more clarity. The truth will still be told.



{December 18, 2008}   A Heads Up From Scrappy Music

Heads Up From Scrappy Music

It can be difficult for an aspiring musician to find successful ways to get their name out, especially when there is a scam waiting around every corner. They can range anywhere from the dishonest record label to a shady website, so it is paramount to keep your eyes peeled and beware of any offer that promises to make you the next John Mayer.

The Record Label

The easiest scam to steer away from is the deceptive record label. During my first years of actively participating in the local music scene, there was a guy who preyed on the younger musicians like my friends and I. Thankfully enough, we had older buddies who had dealt with him before and quickly turned us in the opposite direction. The idea of an album we could call our own was attractive, but the fine print in his contracts made business with him a disaster.

Beware of this situation as you search for a record company and focus on labels that have a proven track record. You may not sign with a major production label, but putting time into the selection process will reduce future headaches and pay off in the end.

CD Compilations

Look out for the “companies” that offer compilation CDs for circulation to assorted record labels and radio stations. They start by searching the music forums for recently posted songs and initiate contact with the artist by informing them that they have been chosen to be featured on a compilation CD. They give you their website to check the integrity of their proposal and pass on details of how to enter your song.

After checking out what seems to be a credible enterprise, you pay the fees and sometime later receive a burnt CD with your song included and finished off with a handmade label: obviously not the work of professionals.

To fulfill the legal obligations of the contract, they do send them to different labels and radios stations, but no one is going to listen to an unsolicited CD in hopes of finding a diamond in the rough. The best advice is to take time when thinking about submitting your music and be wary of these kinds of offers.

Music & Songwriting Contests Online

Most online contests are credible, but there are also many that are more beneficial for the person putting on the competition than the competing talent itself. Put as much thought into contests as you would a record label:

Who is judging the competition?

  • What are their credentials?
  • Are the judges experienced in your genre of music?
  • Are they qualified?
  • Who is sponsoring and covering the competition?

  • What labels, companies, celebrities, institutions are involved?
  • Is the competition esteemed and will it cause interest?
  • Is it mentioned in music publications or forums?
  • What are the prizes?

  • Will the prize promote you as an artist?
  • Is there a possibility of radio exposure or time with a reputable producer?
  • A competition without validity will not attract the attention of anyone credible and this will be a good indication to stay away from what appears questionable or vague.



    {December 18, 2008}   Hipost on Scrappy Radio

    Ever since Scrappy Music introduced Scrappy Radio, musicians and record labels have taken notice.  Hipost, a product of Ruff Ryders has submitted their music and is now being featured to the Scrappy audience.  Hipost, has tracks featuring Jagged Edge and Lil Wayne who are no strangers to the Hip Hop and R&B game.  Visit www.scrappyradio.com and spread the word to musicians that have the talent.



    et cetera